September 25, 2022

Regardless of a constitution signed by the retail large in 2017, the blue shark ended up on the counter of the fish retailer E.Leclerc within the Gironde. Warned by customers and activists,

Dangerous publicity stunt for retail model E.Leclerc. On the finish of the week, her store in Blay, Gironde, posted an internet commercial for a brand new product obtainable on the market on the fish counter.

Blue-skinned shark, endangered within the Mediterranean

Drawback, it was the blue shark, a species that’s endangered within the Mediterranean. The announcement was rapidly observed by a number of animal rights associations, together with Sea Shepherd France. For his half, journalist and activist Hugo Clément turned to E. Leclerc for clarification on Twitter. The model rapidly apologized.

There’s a small bubble lacking from this stunning montage: “I’m a blue shark, a species that’s declining to such an extent that I’m categorized as endangered within the Mediterranean.” pic.twitter.com/sjm2lk1ziy

— Hugo Clement (@hugoclement) September 15, 2022

E. Leclerc didn’t comply together with his personal constitution

“A few of you may have legitimately voiced your displeasure. (…) We apologize to you and remorse that we offended your delicacy. We’re dedicated to by no means reproduce this error and to observe the Coverage actually. .Leclerc heart,” the corporate mentioned in a press launch.

As a result of the latter went towards its personal constitution for the safety of species, which, since 2017, prescribes to not promote fish from the checklist of endangered species. The blue shark was one in every of them.

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